R9 200 Series
Position: Lead Designer
Client: XFX
Agency: Crisp X
This is the culmination of a multi-year effort to convince XFX to move away from ‘Gundam’-style designs, which were de rigueur, towards a more elegant aesthetic.
The R9 was considered the best-looking graphics card ever and shifted the design landscape moving forward, leading to cards like the nvidia Founders Edition.
Before the R9, cards covered their heatsinks.
The opening between the front and back covers, highlighted by the chrome detail on the sides, celebrates the thermal, which is what allows the card to perform. The R9 was also one of the first cards to incorporate a backlit element, which has become an industry standard.
“The looks of the Direct Dissipation cooler are superb. The whole card exudes quality in a way that's rarely seen. A fantastic effort from XFX.”
Tom Logan - OC3D.net
Ideation
